BSBA - Marketing Management
The Bachelor of Science in Business Administration major in Marketing Management is a four year undergraduate program that prepares students to become innovative, strategic, and socially responsible marketing professionals in an ever evolving business landscape. Designed to combine academic excellence with real world application, the program develops expertise in consumer behavior, brand management, digital marketing, market research, sales, entrepreneurship, and business strategy. Through industry relevant learning experiences, leadership development, and values based education, students gain the confidence and competence to create impactful marketing solutions, build meaningful customer relationships, and drive organizational success. Anchored on Legacy College of Compostela's commitment to quality education, innovation, and community engagement, the program empowers graduates to excel in diverse industries, pursue entrepreneurial ventures, and become ethical business leaders who create lasting value for society.
Skills You'll Learn
Marketing Strategy
Brand Management
Digital Marketing
Consumer Behavior Analysis
Market Research
Sales Management
Business Communication
Strategic Planning
Advertising
Social Media Marketing
Content Marketing
Customer Relationship Management
Product Development
Retail Management
Entrepreneurship
Business Analytics
Negotiation
Leadership
Critical Thinking
Creative Problem Solving
Decision Making
Public Relations
Event Marketing
Data Analysis
Financial Literacy
Project Management
Professional Ethics
Career Opportunities
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Social Media Manager
- Marketing Communications Officer
- Sales Manager
- Sales Executive
- Business Development Officer
- Market Research Analyst
- Advertising Executive
- Public Relations Officer
- Product Manager
- Retail Manager
- Merchandising Officer
- Customer Relationship Manager
- E-commerce Specialist
- Content Marketing Specialist
- Media Planner
- Account Executive
- Corporate Communications Officer
- Business Consultant
- Entrepreneur
- Franchise Manager
- Trade Marketing Officer
- Customer Experience Specialist
- Marketing Analyst
- Promotions and Events Coordinator
- Marketing Officer